Graduated 1995

ITT Technical Institute - San Diego, CA

Associate of Applied Science Degree; Electronics Engineering Technology



Photoshop - Illustrator - After Effects - Premiere Pro - Encoder - InDesign - Dreamweaver - Flash

Docs - Sheets - Slides - Forms

Excel - Word - PowerPoint - Access


Google Docs

Microsoft Office

Web Technologies


CMS/ERP Systems





Mocha Pro

WordPress - HTML - CSS - FTP  |  Familiar with; XML - Javascript - .NET- PHP - Python - Mivascript 

2018 - Present

Graphic and Web Design/On-Set Crew
Second Unit Camera/Post Production

“Pat y Paco” Independent Film - Ajijic, Jalisco, Mexico

•    Web design of movie site; http://www.patypaco.com
•    Graphic design of movie poster.
•    On-set Second Unit camera operator.
•    Post production video editing and VFX.
•    Responsible for on-set equipment and logistics

2011 - Present

Founder/Creative Director

Matzo Creative - Freelance/Remote

• Print and Web Graphic Design

• Full service video/film and photo post production.
• High quality visual effects, motion graphics, editing, color correction, tracking, rotoscoping, audio,
   final assembly, output.

• Photography – Product and Lifestyle
• Photo editing, retouching, enhancement, color correction, repair.


2012 - 2017

Senior eCommerce Product Manager/Digital Designer

Zoovy/Elastic Ventures - Carlsbad, CA (Remote Position)

• Senior member of Client Support Team and Digital Designer.

• Graphic design of logos, icons, banners, marketing materials and various website assets.

• Manage customer support issues via phone, email and support ticket system.

• CSS, HTML changes as needed.

• First responder to Amazon related issues.

• Regularly tasked with identifying system issues/bugs to resolve or document and escalate to
   proper personnel.

• Ensure client SLAs are met.

• Propose solutions or workarounds for situations while keeping business implications in mind.

• Light MySQL database management, changes and maintenance; responsible for large amounts of live data.

• Minor Linux webserver duties on AWS cloud servers.

• Train, troubleshoot and assist customers on the Zoovy eCommerce platform.

• Advise customers on product syndications to marketplaces (i.e. Amazon, Ebay, Buy.com, Google)
   to diversify their sales channels.

• Liaison between customers and developers.

• Update content on sites.

• Product testing and quality assurance.

• Contributed to an online Wiki for technical documentation/instructions on how to use the system.

• Zoovy is a SaaS system that has integrated with top marketplaces; Amazon, eBay, Buy.com, Google.

• Position started on location then became remote starting 11/2013.



2009 - 2011

eCommerce Manager

Hookit.com - San Diego, CA

• Managed eCommerce product, operations and strategies. Including project management, store builds,
   implementations, integrations, affiliate networks, reporting, PPC and third party vendor relationships
   with MR Innovations, Shopatron and Authorize.net.
• Oversaw daily operations and managed client relationships for 33 brands, 4 affiliate systems and
   related engineering projects.
• Responsible for notable brands such as Monster Energy, Spy Optic, Scott USA,
   O’Neal Motocross, Acerbis, Braking.
• Accountable for weekly, monthly, quarterly and yearly revenue reporting as well as Google Analytics
   and internal tracking reporting.
• Contributed to growth of 16% in 2010. And 27% in Q1/Q2 of 2011. 2011 is on pace for 35-40% growth.
• Routinely confronted with obstacles between the site and store systems that needed strategic
   solving while considering business implications.
• Responsible for driving traffic to stores and accountable for revenue goals.
• Identified and outlined key functionality enhancements to be engineered for the store systems.
• Design email campaigns as well as banners and generate necessary HTML with tracking code.
• Developed ‘Hookups’ advertising feature that allows brands to offer special product deals.
• Extensive knowledge of software functionality and performance to identify and report faults to engineers.
• Internal and external project management via Google apps, Zoho and Basecamp as well as
   systems developed within the company.

2006 - 2008

eCommerce Manager

Phoenix Footwear Group - Carlsbad, CA

• Promoted into this position to head up the eCommerce Department reporting directly to the
   Senior Vice President of Operations.
• Oversaw day to day operations of all websites and eCommerce systems (5 eCommerce Sites,
   3 Dealer Extranets, 2 Corporate Sites).
• Managed two direct reports; a Web Coordinator and an eCommerce Graphic Artist.
• Handled seasonal catalog changeovers and maintain online catalogs.
• Strategic development of new eCommerce sites from scratch and integrating all necessary
   systems from customer facing to fulfillment.
• Supervised new development and system upgrades.
• Accomplished the seamless transfer of existing online stores to a new eCommerce platform. This was
   successfully done first with H.S. Trask without any customer facing interruptions or loss of revenue.
• Responsible for forecasting, purchase orders and overall management of merchandising for the various sites.
• Managed paid keywords and SEO/SEM.
• Planned and executed email marketing campaigns to customers.
• Troubleshooting of customer account and customer order problems as they arise.
• Reported on site analytics to the Brand Managers and Vice Presidents of sales.

2005 - 2006

eCommerce Graphic Artist

Phoenix Footwear Group - Carlsbad, CA

• Sole Graphic Artist responsible for graphic content of all eCommerce websites,
   company corporate site, dealer extranet and company intranet.
• Graphic Design of email campaigns for 5 eCommerce sites.
• Re-concept and re-design of websites. Development of new sites from the ground up
   considering GUI flaws in the current sites and adding much needed functionality.
• Assisted the eCommerce Manager in problem solving and digital logistics of moving the
   eCommerce sites from one platform to another.
• Consistently involved in solving complex issues (both back-end and front-end) related
   to the web site operations.
• Extensive color correction and color making of files from product photography.
• Created Flash animations for sites as needed.
• Minor coding of HTML, .NET and Javascript.
• Responsible for all in-house product photography.
• Producing print materials; catalogs, trade-show posters, direct-mail pieces, etc.
• Troubleshoot database information and inventory feeds in an AS/400 environment. 

2002 - 2005

Assistant Manager/Head Doorman

1st Street Bar - Encinitas, CA

• Hire and fire other doormen and bar backs.
• Backup the bartenders when needed.
• Keep the general peace in the establishment.

2002 - 2004


Retro-Tek Energy Services - Vista, CA

• Retro-fitting of light fixtures to newer technology.
• Repair, replace and troubleshoot non-working fixtures and circuits.
• Install new wiring, junction boxes and receptacles.
• General electrical service and repair.
• Travel to job sites in other cities/states.

1995 - 2002

Production Coordinator/Graphic Artist

California Computer Conference Manager

ComputorEdge Magazine - San Diego, CA

• Facilitated the start-up of our weekly issue of ComputorEdge Magazine into Colorado.
• Coordinate all production aspects of the weekly ComputorEdge Magazine Colorado Edition
   as well as the bi-weekly ComputerScene Magazine New Mexico Edition.
• Colorado and New Mexico were prepared digitally by me for the printer.
• Additionally responsible for the weekly production operations of the San Diego
   issue of ComputorEdge Magazine.
• Design from concept to layout of advertisements both one-color and four-color process based
   upon client needs and design expertise.
• Process all digital scanning of line, grayscale, and full color art.
• Assist the IT Director for systems administration for the production department
   (Windows 2000/NT and Macintosh machines).
• Responsible for maintenance and development of the ComputorEdge Online Website.

California Computer Conference - San Diego, CA
• Design floor plan layout; booth arrangement, sponsorship areas, special exhibits.
• Manage the physical set-up and tear-down of the show.
• Coordinated software for the Computer Learning Center and the Computer Gaming Center.
• Prepared a forecast budget for communication equipment, security and various staff related expenses.
• Establish interviews for TV and Radio with experts in various fields of knowledge.
• Involved in the production of all print media related to the Expo.
• Additionally responsible for policing exhibitors.
• Accountable for handling lost children, medical emergencies, and attendee issues.

Multi-talented, versatile, self-motivated professional offering experience in Graphic Design, eCommerce Management, Client/Customer Support, Video Editing, Marketing, Data Management and related experience who regularly goes above and beyond without hesitation. Currently seeking a remote position.

©Lawrence Matez. All rights reserved.